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Hasbro will pay The Walt Disney Company up to $225 million for additional Star Wars merchandising rights, Variety reports, extending the company's Star Wars merchandising rights until 2020. The $225 million for extra rights includes the sequel trilogy, beginning with 2015's Star Wars Episode VII. Hasbro also extended their deal with Disney for Marvel.

Hasbro CEO Brian Coldner said that "Disney's entertainment slate provides extensive content for both companies to build upon for years to come." Disney Consumer Products President Bob Chapek said that Hasbro "is uniquely positioned to continue to translate the rich characters and storytelling of our Marvel and Star Wars franchises."

Hasbro also recently unveiled new Star Wars toys at San Diego Comic-Con 2013.

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